How to Decide Which Website Builder is Right for You

how to choose the right website builder

Chances are, if you ask around you’ll hear a lot of conflicting opinions about all the website builders out there — Squarespace, Wordpress, Shopify, Wix, Weebly…the list goes on. I always cringe a little when I see this question floating around within Facebook groups; I’ve literally seen heated arguments ensue over which platform is the single BEST platform, and there are so many opinions being thrown around in the comments that I have no idea how the OP would ever be able to come to any kind of decision after posting that type of question online.

As a web designer, I’ve worked with several different platforms over the last ten years. During that decade I’ve found platforms I’ve loved and platforms I’ve absolutely hated. While I do have a personal favorite, I’m careful not to disclose my somewhat biased point of view to someone asking for honest advice, simply because their needs may not be the best match for my personally preferred platform.

When I first started my web design business I focused solely on offering custom Squarespace websites to my clients, which are often further customized with CSS to personalize the site and differentiate it from the starter template. Since then I’ve started to integrate custom Wordpress and Shopify design services in order to meet the needs of my clients. I fully realize that not everyone wants to use Squarespace when hiring a designer, so I wanted to be able to assure my clients I could deliver a beautiful, professional and modern website on a platform that was truly best for them.

*Disclaimer: This post contains affiliate links, which means I could make a commission at no extra cost to you should you click through and make a purchase. Thank you so much for your support!

Squarespace, Shopify and Wordpress are my top recommendations for bloggers and/or business owners. One isn’t necessarily better than another because the website platform you choose is highly dependent on several factors like your needs, time and experience level. For example, Shopify is a great platform for business owners who need e-commerce capabilities, but I wouldn’t recommend Shopify for individuals who are going to focus on blogging. Wordpress is a fantastic platform for serious bloggers, but I wouldn’t necessarily recommend it to someone who doesn’t have the time to learn how to use it properly, or to someone who isn’t at least a little tech-savvy.

Since I work with clients who are female bloggers and online business owners, I do often recommend they go with Squarespace. It’s a great platform that meets multiple needs, plus it’s easy for clients to manage regardless of their experience level. If you want to learn how to DIY your own website in as little as one week with Squarespace, you can find more helpful information here.

Although I obviously love working with Squarespace, there might be a better option for you, and that’s completely okay. If you’re not sure which platform you should use to design your website, I’ve created a quiz for you that will tell you which platform would be best suited for your personal or professional brand. All you have to do is answer each question as honestly as possible and your answers will generate a result to help you get an un-biased, clear direction. You can scroll down to the bottom of this post to find the quiz or follow this link to get started.

Depending on how much time and money you have to spend on your website or how complex your site design will be, you can hire a web designer to take care of the work for you.

One of the best places to find a reputable web designer is through Facebook. This group is filled with talented freelancers who can assist you on your web design project. By creating a post within the group stating you're looking for a web designer, you'll find several options in the comments in a matter of minutes -- just make sure you are clear and specific when describing what you're looking for.

You can also look to LinkedIn, Fiverr or Upwork to instantly browse through a number of designers and view their portfolios. You can also contact me here if you'd like assistance with your web design project.

What platform do you prefer to work with? What questions do you have about choosing the best builder for your brand?