How To Grow Your Brand + Drive Traffic To Your Website
By now you probably know my obsession with Pinterest. It's become SUCH an obsession that I created a comprehensive course for other bloggers and business owners who are ready to seriously increase website traffic, and in turn, increase sales on their products or gain clients for their services. You can also grab this free Pinterest strategy checklist to help get you started.
One of my secret weapons for getting the most out of Pinterest is using my favorite Pinterest-approved scheduling tool: Tailwind.
Disclaimer: This post contains affiliate links. I receive a small commission if you sign up or purchase through my link at no additional cost to you. Thank you so much for your support!
Oh. My. Goodness. The day I started using Tailwind my Pinterest world forever changed. It takes some time to get used to navigating this platform, but let me tell you -- it is SO worth it! I even use it for all of my clients to maximize growth.
Tailwind allows you to create and schedule pins that will automatically pin to Pinterest at the most optimal times. You can literally schedule out weeks worth of content and therefore save SO much time since you won’t be stuck pinning aimlessly at odd hours. You can even join Tailwind tribes (general or niche-specific groups within the tool), to share your content in order to help get re-shares, drive traffic, and add additional content from other users to your boards. It really is the most incredible tool!
Let’s take a look at some of my favorite Tailwind highlights:
When you land on their website, you’ll have the option to signup with Pinterest or Instagram. I initially chose to signup with Pinterest and then later added my Instagram account, so if you’re not quite ready to integrate both platforms, you can always add an additional account later on. This also works so well if you’re managing multiple Pinterest accounts at once — everything can fall under the same account so it’s organized and easy to find. Tailwind offers a free version and a couple affordable paid versions. I personally pay monthly for my account to ensure I’m getting the most out of this tool. It’s been worth every penny!
When you log in to Tailwind, you’ll be directed to your dashboard. This is where you’ll be able to see an overview of your analytics from the last 7 days. If you hover over the three lines in the top left corner, you’ll be able to pull up your tribes, publisher and insights to your account.
One of the first things you’ll want to do with your new Tailwind account is install the extension to your browser. This allows you to schedule any image directly to Tailwind — whether you’re on Pinterest or another site (I should also mention that you can download the Tailwind app directly to your smartphone if you want to use it on the go as well). You may be prompted to add a description if one isn’t generated for you, but once the image opens in a new window you can start selecting boards for your new pin and click on “Schedule Now” to add it to your queue. You’ll now be able to see the newly added pin in your schedule! I’ve added a few images below to give you a visual of what I’m talking about:
You can continue scheduling pins from other users or websites, but the way to really start driving traffic is by creating and uploading your own pins that link directly to your website. I always aim to create at least 3-5 pins per blog post, product or service. I create all of my pinnable images in Canva, and I’ve created a really helpful tutorial on how I do this here. Once I switched my Pinterest to a business account and started using Tailwind consistently and strategically, my blog traffic more than tripled in just one month! Now 80-90% of my site traffic comes directly from Pinterest and is growing. You’ll find some other essential tips for using Pinterest marketing in this free quick guide.
Once your images are finalized, you can easily upload and schedule them on Tailwind. If you’re a member of any Tailwind tribes, you can also add your new images to your group(s) so they can be re-shared and seen by other members. There’s a lot more to be said regarding these tribes, the smart loop feature, and how to optimize pin descriptions to help with growth; when that post is finished I’ll make sure to link it here.
In the meantime, if you’d like to learn more about how Pinterest can help you grow your brand, you can check out this Pinterest marketing course that gives you all the basics you need to start DIY-ing and maximizing your Pinterest. There’s also a ton of helpful information about Tailwind in there too!
If you don’t have a website but use Instagram to grow your brand, Tailwind can still come in handy! They now offer automatic scheduling for Instagram, and what I love so much about using it for IG is their suggested hashtag feature. I never have to guess which hashtags I should be using because Tailwind has everything right there!
Just like uploading and scheduling on Pinterest, Tailwind determines the most optimal times for you to post on Instagram to maximize engagement on your account. I used to spend so much time on other scheduling apps, but nothing beats Tailwind in my opinion. You can even have it set up to post automatically so you can batch out a ton of content ahead of time and essentially run things on auto-pilot, aside from participating in your own engagement (liking, commenting, answering messages, etc). You can sign up for your Tailwind account here and start scheduling!
Whether you are a blogger, business owner, or influencer, Tailwind can make a major impact on your website and/or social media traffic. I highly recommend signing up for an account as soon as possible so you can start growing, and don’t forget to check out the free quick guide or this Pinterest marketing course.
Have you used Tailwind yet? What questions do you have?